7 social media marketing ideas for your apartment on sale

When you have an apartment up for sale, you should try to market it in the best way possible. Social media is the ideal medium for this, as long as you know how to utilize it. Here are a few ideas to help you promote your apartment on your social media platforms.

Choose the right platforms

The first thing you need to do is shortlist the best platforms to focus on for your social media marketing efforts. Visual platforms like Instagram and TikTok work well to promote the aesthetics and features of your apartment, while for sale ads fit in better on platforms such as Facebook. 

Try to cover all your bases and have something up on all your social media platforms. Focus on the more popular ones like Instagram, but don’t ignore the potential of Facebook or X (formerly known as Twitter).

Have cohesive post designs

Stick to a certain design sense and use it throughout your social media promotions. You can create a number of different posts and ads using PosterMyWall’s real estate flyer templates and other similar templates. Pick one or two and make their color scheme and design cohesive.

Then, save these templates for whenever you want to draft a post about your apartment. This will streamline the whole process and save time. You’ll just have to change the text and imagery in the same template every time you want to create a new post. So, choose an aesthetic, save it in your inventory, and be cohesive with your designs.

Take attractive photos

Photos matter a lot when you’re marketing your apartment on sale. You want to make it look like an amazing place to live, with professional shots and attractive staging. If your apartment does not have any furniture or decor, then consider renting some out for photography and showing purposes.

Take pictures of each room separately and of the view as well. If there are any special features, make sure you highlight these in your photos. These will work great across all your social media platforms, and let people visualize what their lifestyle could be like there.

Make walkthrough videos

This is one of the best things you can do to market your apartment. Make sure the apartment is staged well, and that you have a nice steady video camera setup. Then, do a walkthrough starting from the approach and entrance to all the rooms and balconies etc.

You can narrate this walkthrough, and let people know about the features they’re seeing. You can even edit the video in post-production, and add banners or labels to amenities you want to highlight.

Make carousel posts about features

Most social media platforms allow you to put up carousel posts. These are great for showcasing your apartment. Make a title slide, and then list down the amenities, details and any special features. Use the professional photos you took in these carousel posts to illustrate the features.

In addition, you can put up infographics related to the sustainability and safety of apartment living as well. Make a couple of these carousels and put them on your social media platforms to boost engagement. Do add in a call to action in the last slide where the viewers can get in touch with you about the apartment.

Run paid social media campaigns

Most social media platforms have excellent advertising tools that are also quite easy to use. So, you should make good use of them. Make a clear ad with all the relevant details like rooms, price range, and area. Then, choose how much you want to pay and narrow down your target audience.

In most cases, these platforms will give you a number of excellent suggestions for audience targeting and captions. Therefore, you should go over all the social media advertising tools at your disposal, and track their performance as well.

Use short videos

Video marketing is the big thing on most social media platforms these days. In particular, these platforms incentivize short videos. Instagram and TikTok are major examples of this. Both Reels and Stories on Instagram incentivize short videos, even going down to one second.

So, make short videos to highlight the main aspects of your apartment or introduce a specific feature. Then, add a few more details or the link to your contact information in your captions. You can even break these videos down into multiple parts to increase engagement. These videos should be high-quality and edited well to rank well in the algorithm. Therefore, you should take your time and get things right, instead of just sharing shaky and unimpressive clips.

 In conclusion, there are numerous ways you can market your apartment for sale on social media. These platforms are quite easy to use, as long as you do your research beforehand and take time out to create a comprehensive gameplan.